{"id":3306,"date":"2023-07-31T18:38:10","date_gmt":"2023-07-31T13:08:10","guid":{"rendered":"https:\/\/legaltax.in\/blog\/?p=3306"},"modified":"2023-07-31T18:38:10","modified_gmt":"2023-07-31T13:08:10","slug":"advantages-and-disadvantages-of-trademark","status":"publish","type":"post","link":"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/","title":{"rendered":"<strong>Advantages and Disadvantages of Trademark<\/strong>"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#What_is_a_Trademark_Registration\" title=\"What is a Trademark Registration?\">What is a Trademark Registration?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Trademark_Registration_Importance_in_The_market\" title=\"Trademark Registration Importance in The market?\">Trademark Registration Importance in The market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#The_Advantages_and_Disadvantages_of_Trademark_Registration\" title=\"The Advantages and Disadvantages of Trademark Registration\">The Advantages and Disadvantages of Trademark Registration<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Exclusive_Use_Rights\" title=\"Exclusive Use Rights\">Exclusive Use Rights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Builds_Goodwill\" title=\"Builds Goodwill\">Builds Goodwill<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Differentiates_Products_And_Services\" title=\"Differentiates Products And Services\">Differentiates Products And Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Ensures_Product_Quality\" title=\"Ensures Product Quality\">Ensures Product Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Supports_in_creation_of_an_asset\" title=\"Supports in creation of an asset\">Supports in creation of an asset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Use_of_Symbol_%E2%93%87\" title=\"Use of Symbol \u24c7\">Use of Symbol \u24c7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Defense_Against_Infringement\" title=\"Defense Against Infringement\">Defense Against Infringement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Low_cost_protection_for_10_years\" title=\"Low cost protection for 10 years\">Low cost protection for 10 years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Global_Trademark_Registration\" title=\"Global Trademark Registration\">Global Trademark Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Attract_Human_Resources\" title=\"Attract Human Resources\">Attract Human Resources<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Disadvantages_of_Trademark_Registration\" title=\"Disadvantages of Trademark Registration\">Disadvantages of Trademark Registration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Frequent_renewal\" title=\"Frequent renewal\">Frequent renewal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Descriptive_trademark\" title=\"Descriptive trademark :\">Descriptive trademark :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Risky_Test\" title=\"Risky Test\">Risky Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Marketing_cost\" title=\"Marketing cost\">Marketing cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Additional_charge\" title=\"Additional charge\">Additional charge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/legaltax.in\/blog\/advantages-and-disadvantages-of-trademark\/#Classes_cannot_be_changed\" title=\"Classes cannot be changed\">Classes cannot be changed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Trademark_Registration\"><\/span><strong>What is a Trademark Registration?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-medium-font-size\">A Trademark is a brand or a Service mark of the product. Before discussing <strong>Advantages and Disadvantages of Trademark<\/strong>, you have to understand what is the Trademark and its characteristics.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">A Trademark includes any word, Name, any device, and any symbol which is used to make your brand different from others and distinguish your brand from competitors who are doing the same work. For example, persons who are in trade and have a growing business put a mark on their products to make it different and genuine from others. This article will provide you the advantages and Disadvantages of <strong>Trademark Registration<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trademark_Registration_Importance_in_The_market\"><\/span><a><\/a><strong>Trademark Registration Importance in The market?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">In India, <strong>Trademark registration<\/strong> is derived by the Trademarks Act, 1999. The Trademark is not Mandatory in India. But, there are several advantages of Trademark In India. When you register a Trademark for your company, it will help you in growing your product and stand out from the rest . <strong>Trademark Registration<\/strong> is the most crucial process which creates a company\u2019s brand and belief towards the customers, and also enables them to enhance their goodwill.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Trademark Registration<\/strong> protects the trademark and serves the advantages of trademark protection. It ensures the customers that the goods or services of the business are uncommon in the market. It serves protection against goods or services including a same trademark which causes confusion in the minds of the public. When a trademark gets registered, any fraud usage of the trademark for similar goods or services results in infringement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Advantages_and_Disadvantages_of_Trademark_Registration\"><\/span><a><\/a><strong>The Advantages and Disadvantages of Trademark Registration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Advantages of Trademark Registration<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exclusive_Use_Rights\"><\/span><strong>Exclusive Use Rights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">An important advantage of <strong>trademark registration<\/strong> is that it confers exclusive rights on the trademark. The trademark owner can apply it to all the products or goods that fall under the classes for which it is registered. <strong>Trademark registration<\/strong> provides the exclusive right to take legal action against third parties who use the same or similar mark for their products without authorized permission.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Builds_Goodwill\"><\/span><strong>Builds Goodwill<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The other advantage of <a href=\"https:\/\/legaltax.in\/trademark-registration.php\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Trademark registration<\/strong> <\/a><strong><a href=\"https:\/\/legaltax.in\/trademark-registration.php\" target=\"_blank\" rel=\"noreferrer noopener\">online<\/a> <\/strong>is that it helps in building goodwill and belief towards a brand. The credibility of a brand increases when it becomes popular among the customers. It helps in creating regular loyal customers who recognize its brand products or items and choose the same brand. A trademark with good reputation and goodwill can also help in getting funds from financial institutions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Differentiates_Products_And_Services\"><\/span><strong>Differentiates Products And Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">The goal of a trademark is to differentiate goods and services from those of its competitors and to create a brand identity. <strong>Trademark registration<\/strong> makes it easier to commercialize or market a product or service with a unique brand identity in line with the needs of the market. Brand identity describes the company&#8217;s quality, attitude and many other characteristics of the products and establishes its uniqueness among the customers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ensures_Product_Quality\"><\/span><strong>Ensures Product Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">A <strong>Trademark registration<\/strong> assures the quality of the product or goods. The product\u2019s quality links with the brand by customers. It discovers an image of the quality of a particular brand in the market which helps to attract new customers. Thus, customers buy goods with a famous trademark in the market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supports_in_creation_of_an_asset\"><\/span><strong>Supports in creation of an asset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">It is an intellectual property of a company. Thus, a trademark is the company\u2019s asset. A Trademark which is registered provides its owner the exclusive right of selling his own trademark, assign franchise or commercially use the trademark, giving a potential source of income.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_of_Symbol_%E2%93%87\"><\/span><strong>Use of Symbol \u24c7<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">When a trademark gets registered, \u24c7 symbol was used by its owner on the logo. The \u24c7 symbol states that the Trademark is registered and cannot be used by any third parties without authorized permission. It also ensures that the customers must be sure that the products or goods of the brand are original products of high quality.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Defense_Against_Infringement\"><\/span><strong>Defense Against Infringement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">If any person uses a trademark without the endorsement of the owner or makes any deceptive use of it, the owner can obtain an injunction against the act and restrain the person from making unauthorized use of the trademark. No one else, along with opponents, has the right to copy your trademarked logo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Low_cost_protection_for_10_years\"><\/span><strong>Low cost protection for 10 years<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Trademark enrollment is cost-effective and grants your company to preserve a definite brand. Maintaining online <strong>Trademark registration<\/strong> is easy and economical. Similarly, when you register a trademark, you just need to pay security fee and renewal fee, which is payable after 10 years of trademark enrollment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Global_Trademark_Registration\"><\/span><strong>Global Trademark Registration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">If you want to expand outside India or simply want to register a trademark in another country, don&#8217;t worry, as a trademark already registered in India can be a solid foundation to gain international recognition. It is because a trademark which has already been registered in India can be used as the basis for <strong>Trademark registration<\/strong> in another country on account of all the goodwill accumulated.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attract_Human_Resources\"><\/span><strong>Attract Human Resources<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-medium-font-size\">Popular brands are known to attract young talent. Also, young minds want to work for big corporations as it ensures more perks and more stability in salary. <strong>Trademark registration<\/strong> projects a positive picture of an organization. In addition, it reduces the cost of recruitment and other related exercises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Trademark_Registration\"><\/span><strong>Disadvantages of Trademark Registration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequent_renewal\"><\/span><strong>Frequent renewal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Trademark registration<\/strong> is valid for a period of 10 years and has to be renewed after every 10 years. The primary <strong>disadvantage of trademark registration<\/strong> is that every 10 years you have to pay a fee to continue its usage. The trademark can be removed from the register for non-payment of renewal fee.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Weakest defense<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Trademark registration<\/strong> is the weakest intellectual property right among patents, copyrights in terms of providing protection to goods or services. Trademark does not secure the products always; it just secures the marketing concepts. Hence, a trademark must go along with some other intellectual property rights being the weakest protection<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Descriptive_trademark\"><\/span><strong>Descriptive trademark :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">There are several disadvantages of descriptive trademarks. Generic and descriptive are not suitable for registration with registrar. Generally, descriptive trademarks are considered as weak marks because they are not derived.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Risky_Test\"><\/span><strong>Risky Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">You cannot attribute the name of an Internet domain to a registered trade mark. The extent to which similar (not identical) formats infringe your business is a matter of debate in a civil action, with associated costs. <strong>Trademark registration<\/strong> is prima facie evidence in case of dispute.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-red-color has-text-color\"><strong>Also, Read<\/strong><\/p>\n<cite><a href=\"https:\/\/legaltax.in\/blog\/how-to-register-trademark-for-partnership-firm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Register Trademark for Partnership Firm<\/strong><\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_cost\"><\/span><strong>Marketing cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">If you have registered a descriptive trademark, you must also have a budget for marketing and advertising to create an association in the customer&#8217;s mind with the trademark to achieve exclusivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Additional_charge\"><\/span><strong>Additional charge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">If the renewal fee is not paid within the stipulated time, the owner will lose the protection that comes with <strong>Trademark registration<\/strong>. The owner can then apply for restoration of the mark. Such application should also be accompanied by the trademark renewal fee along with the trademark restoration fee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Classes_cannot_be_changed\"><\/span><strong>Classes cannot be changed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">The classes mentioned by you in the application cannot be changed or added to after it is filed with the Registrar. Provided that the amendment made in the application for the purpose of removing the objection raised by the examiner cannot be counted as change in the application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Trademark Registration? A Trademark is a brand or a Service mark of the product. Before discussing Advantages and Disadvantages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark-registration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantages and Disadvantages of Trademark -<\/title>\n<meta name=\"description\" content=\"If you have taken trademark for your business then you must know about Advantages and Disadvantages of Trademark registration for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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